As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

We believe that the best way to sell albums and other products is to create a tailored line that suits your market, personal imagery and brand. And we’ve realised that one little thing standing in the way is that you can’t customise our current cover material swatches to help you do that — select products, materials and colours, and then guide your clients to the right choice. So we've decided to relaunch our cover swatches to suit. We're now offering two different cover swatch tools, to choose your materials and to display them beautifully to clients.  The first is To View More >>

As everyone knows, Covid has been very disruptive for business — from product availability to courier services to prices — and it’s starting to feel like the “new normal”. So we’re starting the year with an updated cover material range, and a new strategy to move this forward in the future. We’re excited about it, but we also know that any change can raise questions, which we’ve tried to answer in advance here. We’d love your feedback! Please take a few minutes to read the following, but if you just want to see the updates follow To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

We're so grateful to our Workspace Print Shop early adopters. We've enjoyed helping you launch your Print Shops, and we love seeing your print, frame and canvas sales coming through! One thing you've told us is that you'd really like your customers to have a better visual experience when selecting their product options in the Print Shop shopping cart — which leads us to this update. The new Product Preview feature will show your customers the correct cropping of an image for the To View More >>

When it comes to frames and other wall art products our goals are very simple: • Beautiful prints presented in a way that shows your work at its very best.  • A service that's as close as possible to hands-off for busy professionals.  • Products that can be delivered pretty much anywhere, drop-shipped if you want.  • An easy-to-understand range that you can sell retail through Workspace. With that in mind, we've been working on some updates. Here's what’s new! New frame glazing options (By "glazing" we mean the glass or other material that covers the photo To View More >>

We absolutely love the embossing on this album — as simple contemporary font, with silver foil to really make it stand out. It just goes to show that you and your clients can have the album you really want with our vast array of personalisation options.  Affection embossing (pictured above) will shortly be available to order in Workspace.  "Keri and Ben celebrated their wedding in the fabulous surrounds of the Bodleian Library in Oxford. Although our Bride is from America, this historic university city is where Keri met the love of her life, and which she now calls home. "The couple To View More >>

The beautiful imagery in our album of the week caught our attention as it went through the bindery — we love how the natural elements and earthy tones work perfectly with the Tan Faux Leather. Photographer Jon Gazzignato of Tasmania, Australia, shared some of the stand-out moments from the day. "The wedding was held at Riversdale Estate in Tasmania during Summer. The ceremony was supposed to be out on the courtyard overlooking the vineyard and Coal River Valley." "Just as the bride was about to walk out, a storm struck and the 80+ guests had to run for cover. Luckily To View More >>